Facts and Answers to Agent Selection Criteria
Get FREE Instant Access by completing the form on this page.
FACT: There is no substitute for proven, aggressive, and effective marketing of your home. Effective marketing calls out to the buyers most qualified to purchase your home. The right marketing will convey the right messages, be in the right places at the right times, and compel qualified buyers to pick up the phone to find out more. The process of attracting buyers to your home cannot be left to chance. The exact words used to promote your home are critical. Our advertising is so effective that, at any given time, we are working with a database of over 300 qualified buyers.
FACT: According to real estate consultant Bernice Ross, a lower commission does not guarantee that you will net more from your home sale. There is a “Big Lie“ in real estate: the lie that reducing the commission always results in more money for the seller. Nothing could be further from the truth. Virtually all sellers want to obtain the highest price possible for their property. No matter what you are selling, maximum exposure to the marketplace is the critical factor in achieving the highest price possible. Companies and agents who cut services in exchange for taking a lower commission often cost clients much more than the extra one to three percent they save in commission. Depending on the price, the cost can be tens of thousands of dollars.
FACT: There’s a big difference between just selling your home and getting your home sold ‘right.’ There are many steps to take to ensure your home sells for the best possible result. An agent who operates alone really has to hustle to make everything happen as it should, and it’s tough for a ‘lone wolf’ when they are juggling more than one listing. Important details sometimes fall through the cracks. I know this from experience because I used to operate on my own. Just as doctors, lawyers, and other professionals hire assistants to handle the small but important details that do not require their expertise, years ago I pioneered this same process in the real estate industry and have built an excellent team to ensure that you are always our top priority, and that we are never too busy to address your needs.
FACT: Listing a home for an unrealistically high price almost always results in an unrealistically low selling price. The price a home sells for is subject to the law of supply and demand. When a home is priced too high compared to similar homes in the area, prospective buyers won’t bother to view it. Why? Because they can view homes with similar features that are listed for a lower price. As a result, the home that is listed too high sits on the market for a long time, causing prospective buyers to assume there is something wrong with it. To get things moving, a price reduction is often required, and in the end, the home can end up selling for much less than it would have if it had been priced correctly in the first place.
To find out how much you can sell your home for and how long it will take, simply provide the information requested using the form on this page, or call 925-216-7720. This is a free service and comes with no obligation to list or sell your home.
to make sure you’re budgeting properly for your next move