Top 4 Mistakes to Avoid When Listing Your Home With an Agent

Get FREE Instant Access by completing the form on this page.

Get FREE Instant Access by completing the form on this page

• Going with the agent who promises you the highest sale price or the most amount of money (even if the price seems unrealistic).
• Choosing the agent who promises to save you money by discounting the commission rate.
• Choosing the “nicest” agent.
• Choosing an agent who works entirely by themselves because you think they’ll work much harder and provide you with more personal attention.

The Most Frequent Results of These Mistakes Are…

1. The inflated list price you were quoted (in order to secure your listing) results in few buyers coming to view your home (because they can find a comparable, properly priced house for less money). As a result, you end up enduring a series of price reductions, which leads to your home finally selling for BELOW its true market value.
2. A lower commission does not guarantee that you will net more from your home sale. According to real estate consultant Bernice Ross, there is a “Big Lie” in real estate: the notion that reducing the commission always results in more money for the seller. Nothing could be further from the truth. Virtually all sellers want to obtain the highest price possible for their property. No matter what you are selling, maximum exposure to the marketplace is a critical factor in achieving the highest price. Companies that cut services in exchange for taking a lower commission often cost clients much more than the extra 1% to 3% they save in commission. Depending on the property’s price, the cost can amount to tens of thousands of dollars.
3. Your agent may be nice, but this doesn’t necessarily qualify them to do the best job of selling your home. Your agent’s personality will mean very little if you ultimately discover that they don’t have the expertise to market your home properly, which can result in it sitting on the market and either not selling or selling for lower than market value. (Our team members are all great to work with, and we have a proven system to get your home sold fast and for top dollar.)
4. Your agent may end up neglecting important steps because they are overwhelmed trying to do everything by themselves, which can lead to an inferior result.

To find out how much you can sell your home for and how long it will take, simply provide the information requested using the form on this page or call 925-216-7720. This is a free service and comes with no obligation to list or sell your home.